Here is a list of articles and references for the Internet lead generation industry.
- What is a lead? - Let’s get back to the basics
- What is a lead worth? - A practical definition understand lead value factors.
- Lead over validation - Is it possible to over validate a lead?
- Square peg round hole syndrome - We believe leads all fit into different or unique categories. See if you are missing potential leads that never get placed through a trading network or broker.
- Why caps are bad for auto dealers - Do you cap your leads each day? You may not want to rethink.
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