Lead Dispatch International

posted by admin on Aug 10

This image should say it all. This is a major problem with the lead generation industry as whole today. A majority of lead generators and brokers try to take leads and make them fit in the same peg hole. Some lead generators will take a motorcycle lead and try to sell it to an auto dealer, or a buy here pay here lead and sell it to a new car dealer, or a pay day loan lead to a boat dealer.

Lead Dispatch International won’t try to fit every lead into a round hole or as we like to call them “lead buckets”. We believe all leads fall into different buckets or categories. Leads should be categorized properly so they can be directed to the correct end user. This ensures that the prospect gets the service and attention they need.

Think about this, does a new Corvette dealer want a lead from a prospect with low income and 30 days on the job? or does a Realtor want a lead from someone really looking for a pay day loan? This frustrates everyone involved in the process.

You can count on Lead Dispatch generating the highest quality targeted leads possible. This will correlate to better conversions on your leads and fewer bad lead returns.

Here are some of the “lead buckets” or categories we have defined for our company. If  you are in the market for additional leads you might want to grab a bucket that you might not be aware existed. If  you are a broker or trading partner, we encourage you to talk with your retail customers to consider exploring some missed opportunities.

Validation Errors - Many leads never get placed do to data validation errors (see Lead Over Validation) such as a questionable name, phone numbers, mis-typed email addresses, etc. These are still good leads, but they get over looked because of a single validation error that prevents them from getting placed with a broker, lender, or auto dealer that could get in touch with the customer just by picking up the phone. Think about it, the person that fat fingers their email address; is that a valid reason to disqualify them as becoming a potential customer? they still want your product or service. Eventually, these leads fall into another category we call 30 days.

30 Days - Leads that may have a validation error end up falling into this category. Leads that go through a trading network and don’t get placed cannot reapply for a minimum of 30 days because the entire network deems this lead as a duplicate. Additionally, we see leads and have the emails to back them up that a lead that sells does not always get called. So the folks that want a car, boat, home, etc. and don’t get called end up having to wait 30 days again as well. This is foolish and the lead industry needs to make system wide adjustments for this scenario. Looking for additional sales leads? Ask us about leads in this category.

Low Income Leads - This is a segment that often gets overlooked and left frustrated because they are the most easily discarded leads. We see auto leads all the time that get overlooked at face value only to find out later that a prospect might have had money to put down, a co-signer, or family member willing to help with a down payment. Since we don’t bump incomes like some lead generators, we provide real income values just as the visitor completed it on one of our sites. These are still good leads, they just require a little more effort in some cases.

No Contact - It’s hard to believe that a company that buys leads would not contact the prospect, but it happens every day (Look for some email responses soon). In doing lead analysis for a customer it was concluded that 25% of their leads never received a phone call, or only one call attempt had been made with zero follow  up after that. These are good prospects evidenced by the fact that it was placed through a network or broker. We’ve even called on behalf of the prospect to the broker or network that placed the lead and many times after we make a call, the prospect still does not receive any communication. These folks end up falling into the 30 Day bucket as well because they cannot be resubmitted to a broker or trading network as they will be rejected as duplicate leads.

No Social Security Number - To us here at Lead Dispatch, this is one of the most valuable type of leads to get over looked. Many above or high income prospects don’t want to provide social security numbers over the Internet. These prospects still want a car, boat, home, or service you provide. It simply requires that someone pick up the phone and make contact. Leads with no socials are actually less of a liability than leads with social security numbers. Fortunately, we have the experience of working with a progressive auto group that believes in picking up the phone and talking with a customer or prospect.

Not Placed - This type of lead typically will not get placed because of demand for leads in a specific zip code, but these are prospects are still looking for your product or service. Think about, some folks will not get called when they are possibly within a just a few miles of the business that wants to talk with them, but because they are just outside of a targeted zip code they will never get contacted. We like to call this lead discrimination and think the lead industry and lead buyers need to adjust by allowing the prospect to determine how far they might travel to meet with a potential business.

We see the same situation over and over. A prospect sits between two or three major cities, but businesses did not go out far enough to target a zip code just on the fringe and this potential customer does not get placed, but they still want your product or service. Looking for more qualified leads? You might want to consider looking at leads that do not get placed within 1-10 days.

As you can see from the examples above, Lead Dispatch is committed to identifying different leads types vs. massaging or manipulating customer data to create false or bogus leads.

Give us a call today to discuss how we can help generate Internet leads for your business.