posted by admin on Aug 10
There is a real estate term that defines the value of home that says, a home is worth whatever a ready, willing and able buyers is willing to pay.
Let’s contrast that to the lead industry. What constitutes a real lead? While a perspective customer may not always be able, a potential lead or customer is one that is at least ready and willing.
Back in the early days of auto and real estate sales (before everyone had a computer) “real” sales people would be willing to call any name or number to qualify a potential customer or prospect.
While some may disagree, a valid lead is any basic contact information for a ready and willing prospect that will allow a salesperson to make contact with that person or entity.
Think about it, ever ask anyone for a referral? What does a salesperson typically ask for? A name and phone number. Would you tell them that you could not accept their referral because they did not provide you with a valid email address, social security or work number?
Want to read more? Continue to What Is a Lead Worth
September 12th, 2008 at 9:18 am
[...] for strict data scoring in some cases, but let’s stay focussed on what a real lead is. (See - What is a lead?) - Enough information to contact a ready and willing prospect for your product or [...]